Samsung's International Business Research Paper

Samsung's International Business - Research Paper Example Samsung is one of the largest manufacturers that are semiconductors. In South Korea, Samsung is the largest electronics company that dominates the electronic market in the country and its neighbors. The ability to dominate in the area was as a result of the high quality products that the company produced. The products were of great quality hence their increased demand (Davis and Guy 67). Being able to evenly dominate the electronic markets in the locality, the company has gained the loyalty from the customers thus being much easier for it to earn more profit that has propelled its extension to the rest of the world. Dominance of the company’s electronics especially the mobile phones bring about the growth and the development of the company’s brand name (Hill and Karen 89). Through the creation of an adverse environment for its products the company can now efficiently undertake its product manufacture without worries of whom; to be the consumers as they already has an existing market. In promoting the international business, the company has established various marketing strategies that have made it much more effective to operate in the foreign countries. The company’s ability to set several subsidiary companies is one of the greatest achievements in promoting international business. The subsidiaries found in most of the countries where they find it conducive to manufacture and assemble their products. The availability of skilled labor, raw materials and market are the major criteria used in selecting the suitable geographical location to set up their branch. The branches help in the satisfaction of customers in the different localities all over the world. Through the branches, the customer satisfaction is  usually attained. This is because; the clients can easily and efficiently get the products of their choice hence enhancing their loyalty through the